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Ladbrokes When you think of prestige and pedigree in the world of betting, you more often than not think of Ladbrokes. The sportsbook and casino brand has been around since...


When you think of prestige and pedigree in the world of betting, you more often than not think of Ladbrokes. The sportsbook and casino brand has been around since 1925 and has grown to become a true gambling empire, with around 3000 shops found in the UK and Europe alone. After dominating the high street for the past 90 years, Ladbrokes have arrived in the online world, but do they have what it takes to stake claim to the digital casino gaming crown?

Bonuses and Promotions

Ladbrokes offers players a sign-up bonus incentive that can only be described as hefty. Unlike most competing only casinos, which are seemingly working to keep bonuses at a minimum or at least cap how they are used, Ladbrokes have gone in the opposite direction. New players will receive a 100% matched deposit bonus upon registration up the amount of £500. That’s right, theoretically you could have £1,000 to play with just out of your first deposit. Adding to what is a very generous sign-up offer, Ladbrokes also employ a unique approach when it comes to member rewards. Doing away with the standard options, they offer regular limited time bonuses along with the ‘Ladbrokes Bonus Store’. By playing regularly at Ladbrokes you are rewarded with points, these points can then be used to buy bonuses. It is a setup that I personally haven’t seen before, but given how flawlessly it operates I can see it being adopted by other online casinos in the near future.

Game Selection

Ladbrokes once had a working arrangement with Microgaming, but since then have moved to Playtech and it has proven to be a wise move. Looking at the game selection provided, it can be considered to be a pretty decent offering. Given that Playtech now drives Ladbrokes forward, slots are the aim of the game, with hundreds of the developer’s top titles available for instant play. They also offer up traditional table and card games too, should players fancy trying their hand at something a little more classic. Since making the move from Microgaming many critics have labeled Ladbrokes as a casino that is in transition, but judging by what is on show now it is clear that such phase is coming to the end.

Customer Service

There is a thought among bookmakers that if your odds are good enough you can get away with poor customer service. In many ways Ladbrokes have adopted that strategy in the past, but they have taken on a new way of thinking when it comes to their casino business. In attempt to beat rivals, Ladbrokes operate a customer service setup that is simply second-to-none. Staff are on hand 24/7 through email, live chat, and phone support, and time after time prove themselves to be both knowledgably and helpful. Rest easy knowing that if you have problems at Ladbrokes Casino there will be someone on hand to help.

Final Thoughts

Between a hundreds deep roster of slot games and a bonus offer that blows the completion away, Ladbrokes is clearly one of the hottest online casinos in the world right now. While there is no denying that the game experience is a fully-positive one, arguably what impressed me most about Ladbrokes most was their approach to loyalty and customer service. The ‘Ladbrokes Bonus Store’ concept truly works to put the power back into the player’s hands by allowing them to pick the bonuses that suit them best. It should also be noted that their customer support setup is one of the most efficient in the industry right now. All in all, there is a lot to love about Ladbrokes online casino in 2015.

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